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INDEPENDENT DESIGN & DEVELOPMENT STUDIO

Good ideas deserve good design.

We design and build websites and digital products for founders and businesses ready to take their next step.

SELECTED WORK

A few things we've been working on.

From redesigning established brands to shaping new digital products, here is a closer look at some of the work we have been part of.

SERVICES

What we can build together.

Focused capabilities for brands and digital products that care about how things look, feel and work.

01

Website Design & Strategy

For businesses and founders who need a thoughtful, well-structured digital presence.

  • • Discovery and website strategy.
  • • Information architecture and visual direction.
  • • Responsive website design.
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02

Website Redesign

For businesses whose existing website no longer reflects their brand or serves their needs.

  • • Existing website review.
  • • Improved structure and user experience.
  • • Refined visual design and responsive implementation.
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03

Product & MVP Design

For founders turning an early-stage idea into a usable digital product.

  • • Product discovery and user flows.
  • • Wireframes and interface design.
  • • MVP-ready design direction and handoff.
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04

Shopify Store Design

For D2C and ecommerce brands that need a considered shopping experience.

  • • Store structure and shopping journeys.
  • • Custom storefront visual design.
  • • Responsive product and collection experiences.
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05

Shopify Store Development

For brands that need their Shopify storefront designed and developed.

  • • Shopify theme implementation.
  • • Product, collection and page setup.
  • • Responsive storefront development.
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06

App Design

For teams building mobile or digital application experiences.

  • • User flows and experience architecture.
  • • Interface and interaction design.
  • • Developer-ready design handoff.
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Every project is different. We'll agree the scope and timeline together on the intro call, based on what you need. Not sure which fits? Tell us what you're building →

OUR APPROACH

From the first idea to the final experience.

Every project has a different starting point. We take the time to understand your goals, find the right direction and bring the idea to life, one thoughtful step at a time.

01

Our Philosophy

We align business strategy, human empathy and technology so early concepts become clear digital directions.

02

Discover

We investigate user friction and competitor white space to uncover the highest-leverage problems worth solving.

03

Define

We structure intuitive user flows, clear navigation pathways and structural blueprints before visual styling begins.

04

Design

We craft high-fidelity interfaces, scalable design systems and interactive prototypes that make the vision tangible.

05

Build

We engineer production-ready, performant frontend code ensuring design fidelity translates seamlessly into shipped software.

STUDIO TEAM

Three perspectives. One unified standard.

Ambar Banerjee

Co-Founder · Product & Strategy

Experience across YC-backed and VC-backed startups, working on product strategy, growth and building digital products.

Akash Adhikary

Co-Founder · Product Design

4+ years of design experience, including work at a YC-backed startup, designing digital experiences across products.

Vrinda Arora

Design Partner · Shopify & E-Commerce

Designs Shopify storefronts and leads UX-focused store revamps, from structure to visual experience.

Let's build something thoughtful together.

A new idea, a website that needs a rethink or a product you want to bring to life? Tell us about it.